Antecedents to Websıte E-Commerce Satısfactıon and Loyalty
نویسندگان
چکیده
منابع مشابه
Customer Loyalty in E-Commerce
The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many online vendors. In the non-Internet marketplace, customer loyalty is primarily the product of superior service quality and the trust that such service entails. This study examines whether the same applies with online vendors even though their ...
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The aim of this paper is to investigate the impact of individual dimensions of perceived service quality on customer satisfaction, trust and loyalty in e-commerce settings. Empirical results indicate that the perceived service quality has positive direct effects on both customer satisfaction and trust. The results also show that customer satisfaction appears to have a positive direct effect on ...
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ژورنال
عنوان ژورنال: Asia Pacific Management and Business Application
سال: 2020
ISSN: 2252-8997,2615-2010
DOI: 10.21776/ub.apmba.2020.009.02.4